10 video games designed to promote food

Video games have been used for decades as a way to market products and promote well-known brands. The licenses are secured and the developers get to work on a title that appeals to the target demographic. Outputs such as Pepsiman and Kool Aid Man have helped advertise popular drinks, however, food companies often use video game marketing campaigns to promote their brand.

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When licensed video games are created, strong branding reminds players of the game’s intent. Other titles will subtly include logos or product references and food companies will simply provide the funding or rights to the development of gaming. From toddlers to teenagers, fast food to cereal, many consumers are sensitive to marketing and video games are an effective way to promote popular products and reach most age groups .

ten Smarties Meltdown created nostalgic memories


Smarties Meltdown Game

In 2006, Nestlé’s Smarties got their own video game for the Playstation 2. The third-person adventure game is set in an industrial sci-fi environment on an industrial spaceship orbiting the Earth. Players take on the role of Big Blue and must rescue all of the friendly Smarties from Dr. Soursweet and his army of Stroopers.

The Smarties game was not popular with teenagers because it was neither visually appealing nor difficult. This led to a number of bad reviews for the game. However, despite the basic mechanics and simple gameplay, the title managed to appeal to a younger audience and is now a nostalgic memory for many gamers.

9 Taco Bell: Tasty Temple Challenge promoted the fast food chain


Taco Bell: Tasty Temple Challenge Gameplay

The popular Mexican-style restaurant is out Taco Bell: Tasty Temple Challenge in 2000, which was offered with certain meals. Players take on the role of Baja Bill in this first-person adventure game and go in search of the big meal. Players eat Taco Bell products to replenish heather and collect spicy sauce to use against enemies as they progress through the stone temple.

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Although the game is somewhat repetitive, it provides memorable entertainment. It also seems to have been influenced by popular titles, grave robber and Loss. This effective replication appealed to the gaming community and still promoted the fast food chain.


8 M&M’s Kart Racing got a bad reception


M&M's Kart Racing Beach Track

The famous M&M’s candy has teamed up with Frontline Studios to create M&M’s Kart Racing for Wii and Nintendo DS. Players race as a chosen miniature candy character and collect chocolate coins as they race around each track. The 2007 version received a poor reception due to its uninteresting lessons, irritating voiceovers and long loading times.

The title’s lackluster graphics put people off, and many gamers find it difficult to take the game seriously. However, the racing game also incorporates stunts and jumps, as well as coffee boosters that can help secure a last-minute victory. Local multiplayer also allows friends to play together in split-screen, adding to the excitement. Although widely hated, the game succeeded in promoting the chocolate treats to Nintendo gamers.


seven Doritos Crash Course has a huge replayability factor


Image Doritos Crash Course Xbox Store

Originally released for Xbox 360, Doritos crash course is a platform game where players embody their own Xbox avatar. Players race against each other and avoid swinging hammers and oncoming water balloons as they run, jump and slide to reach the end of each course. Fast-paced action and comedic sureties amplify the thrilling gaming experience.

Playing with friends gives the game a huge replayability factor and players would retry courses to beat their friends’ best time. The free version was a huge hit with gamers of all ages, and although few marks were visible throughout the game, Doritos managed to remind gamers that their delicious tortilla chips still exist.


6 Sonny’s race for chocolate taste was found in cans of cocoa puffs


Gameplay of Sonny's Race For The Chocolatey Taste

In the early 2000s, the CD-ROM of Sonny’s race for chocolate taste was found in boxes of Cocoa Puffs cereal. Players take on the role of the product’s mascot, Sonny, and attempt to cross the finish line through a series of extreme sports. Players must accumulate points by collecting gold coins and chocolate cereal pieces.

The game encourages children to start their day well as players must also collect milk, orange juice and bananas on each course. At the time, General Mills cereal was not made with Hershey cocoa, and the game was launched to remind consumers that Cocoa Puffs still tasted chocolatey.


5 McDonald’s Treasure Land Adventure was released in 1993


McDonald's Treasure Land Adventure gameplay boss level

The 2D platform game, McDonald’s Treasure Land Adventure, was released for Sega Genesis in 1993. Players take on the role of the fast food chain’s mascot as they progress through the four magical stages, with each level more elaborate than the last. Ronald casts magic on enemies and uses his sling to reach higher ground.

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The licensed 16-bit game looks like sonic the hedgehog and Super Mario Bros. Upon release, the title received positive reviews for its fluidity and addictive gameplay. Familiar anthropomorphic beings are seen in the game, such as Grimace and Hamburglar, who were also featured in McDonald’s television commercials in the 1990s.


4 The main purpose of Cap’n Crunch’s Crunchling Adventure was to advertise


Cap'n Crunch's Crunchling Adventure Gameplay

Sony Computer Entertainment released The crispy adventure of Cap’n Crunch in 1999, and the game CD-ROM was included in double cereal packs. Players choose a crunch to breed and must maintain their happiness and hunger levels by feeding it different Cap’n Crunch products. Players must also train their crunch by completing repetitive mini-games.

As the stats slowly increase, the crunch will grow bigger until it is fully developed. At this point, players can challenge the Crunchium Thief to each of the minigames to save Crunchium City. In the end, there is not really a sense of accomplishment. The game lacks substantial context as well as any obvious storyline. It is clear that the promotional game was aimed at a young audience and its main objective was to advertise the Cap’n Crunch product line.




3 Darkened Skye features subtle bowling notes


Darkened Skye gameplay

Skittles television commercials in the 1990s made little sense, but the purpose was to entertain viewers and appeal to an older demographic. The same logic was applied to the 2002 game, dark sky, a fantasy adventure RPG where Skittles is the source of magic. Players must collect Skittles and combine them to use different spells and progress through each level.

Players take on the role of Skye, the game’s protagonist, who is often joined by her gargoyle sidekick, Draak. Both have fun, tongue-in-cheek moments that give the game a memorable sense of humor. During development, the game began to look better as a standalone release, but the license agreement was already finalized and the subtle hints of Skittles remained. The original intention was to create a game that promoted candy, but the brand’s presence faded in the later stages of development.


2 Chester Cheetah: Too Cool to Fool was the brand’s first video game


Chester Cheetah: gameplay too cool to fool

In 1992, the cheese puff mascot appeared in its first video game, Chester Cheetah: Too cool to fool. The promotional side-scrolling platformer was released on SNES and Sega Genesis. According to the story, the furry feline is held against its will at the Four Corners Zoo by the antagonist, Mean Eugine.

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Although players control the famous Cheetah, there isn’t much in-game advertising. Chester’s health points resemble the edible snack, but there’s no noticeable Cheetos branding. At the time, Chester Cheetah was becoming a star and he even had a canceled TV show, Yo! It’s the Chester Cheetah Show, which was never aired. However, the game’s successful reception led to a sequel, Chester Cheetah: Savage Wild Quest.


1 Sneak King was a popular Burger King game


Sneak King Game

Sneak King is a stealth adventure game that was released alongside two other free-to-play Burger King games to promote the brand and its products. Players take on the role of the king himself and deliver sandwiches to unsuspecting hungry customers in various urban environments. Players should consider their noise levels and remain invisible to other NPCs.

Each successful delivery results in a fun dance by the spooky protagonist as well as points based on the player’s performance. The 2006 game was considered by some to be ahead of its time. After the promotion, it was even possible to purchase a physical copy of each game due to high demand.

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