Fire Emblem Heroes Japan has $146 million more in lifetime earnings than the US

The Fire Emblem franchise is considered one of the most beloved titles in Japan and it shows that the mobile game – Fire Emblem Heroes has made $146 million more lifetime earnings compared to its US counterpart, which is the second highest in terms of earnings.

According to data on AppMagic, from the cumulative lifetime revenue of $759 million in the 5 years of the game’s release, Japan topped the leaderboard at over $401 million while the United States lags more than $255 million.

This may come as no surprise to many given the franchise’s recent surge in popularity since the release of Fire Emblem Awakening on 3DS, which sparked the revitalization of the franchise, and even more so Fire Emblem Three Houses, where the game sold over 530k copies in Japan alone, at the time of the game’s release according to Nintendo’s 2019 financial report.

Perhaps one of the merits of Fire Emblem Heroes as a successful mobile gacha game would be that its links are under such a large IP address. Additionally, the game’s relatively generous gacha focus rates, from normally having a base 3% focus rate on standard banners and going up to 8% with the game’s legendary and mythic banners, coupled with its currency easy to farm summoning just by playing through the Game.

Going back to the comparison of income between Japan and the United States, what is interesting to note is that despite having the highest number of user downloads in the United States, with a difference of more than one million users, Japan still manages to top the charts with about 1.57 times revenue. more in comparison.

One of the most notable disparities between the two would be during the game’s initial launch in February 2017, where Japan tripled the amount of revenue compared to the United States, with the former having more than $24 million and the latter with more $8 million.

Fire Emblem hero earningsPerhaps one of the reasons Fire Emblem Heroes is such a popular game in Japan would be its element of having a roster of characters ranging from previous Fire Emblem titles entering a game. In addition to providing fans with a fan service by giving popular heroes various alternate versions of a character, one of the most notable being Lyn who has 7 different variants, 8 if you include her base version.


Fire Emblem Heroes is a free-to-play tactical role-playing game developed by Intelligent Systems and published by Nintendo for Android and iOS.

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