New Horizons game celebrates coconuts with new collaboration

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This partnership marks the very first limited edition packaging of Vita Coco

Nintendo’s Vita Coco and Animal Crossing

Vita Coco and Nintendo’s Animal Crossing: New Horizons Game Celebrate Coconuts with New Collaboration

Vita Coco and Nintendo’s Animal Crossing: New Horizons Game Celebrate Coconuts with New Collaboration

NEW YORK, November 04, 2021 (GLOBE NEWSWIRE) – Consumers source their Vita Coco as fuel for the upcoming holiday season will discover the chance to win special prizes that celebrate the power of coconuts through new limited edition bottles and an online raffle.

From November 4 to December 31, the world’s leading brand of coconut water is teaming up with the game Animal Crossing: New Horizons and the new DLC Animal Crossing: New Horizons – Happy Home Paradise. Consumers across the country can enter the online raffle at vitacoco.com/animal-crossing to win a variety of prizes, with 15 grand prizes including Nintendo Switch systems and download codes for the digital version of the game Animal Crossing: New Horizons (DLC sold separately).

To mark this collaboration, Vita Coco will launch its very first limited edition bottle with the Animal Crossing brand at retailers nationwide including Walmart, Target, Ralph’s, Kroger, CVS and more.

“We love the way players can harvest coconuts in Animal Crossing: New Horizons, which gives them the strength to perform tasks like breaking rocks and digging up trees. We knew it could create a fun surprise and a delightful experience for consumers shopping this holiday season, ”said Jane Prior, CMO of Vita Coco. “Our coconut water gives you the fuel you need anytime, anywhere, but especially for a busy vacation time.”

And from November 5e, paid DLC for the game Animal Crossing: New Horizons will be available *, where you can join the planning team at Lottie’s Paradise and travel to a remote cluster of beautiful resort islands with a diverse set of landscapes. You will be responsible for inviting the characters as guests and helping them create the vacation home of their dreams. Choose from a variety of islands, with different terrains and climates, and find one that matches your client’s vision. Then start designing and wait to see your customers’ faces after revealing the vacation home decorated just for them.

Over 100 winners will be chosen in the Vita Coco online competition. Additional prizes include 25 first prizes, consisting of Vita Coco x Animal Crossing: New Horizons themed prize kits; and 50 second prizes, consisting of $ 25 credits for Vita Coco products available online at www.vitacoco.com. No purchase necessary. U.S. residents must be 18 years of age or older. See all other rules at www.vitacoco.com/animal-crossing. Nintendo is not a sponsor, co-sponsor or administrator of this contest.

To learn more about Vita Coco, visit vitacoco.com. You can also connect with Vita Coco on Facebook, Twitter and Instagram.

ABOUT VITA COCO COMPANY
The Vita Coco company was co-founded in 2004 by co-CEOs Michael Kirban and Ira Liran. Pioneers in the functional drink category, The Vita Coco Company brands include the leading coconut water, Vita Coco; clean Runa energy drink; sustainable improved water, Ever & Ever; and protein infused water, PWR LIFT. Through its ability to harness the power of people and plants, and to balance purpose and profit, The Vita Coco Company has created a modern beverage platform designed for present and future generations.

ABOUT ANIMAL CROSSING
Escape to a desert island and create your own paradise as you explore, craft and customize in Animal Crossing: New Horizons game. Your island getaway is filled with natural resources that can be used to craft everything from tools to creature comforts. You can hunt insects at dawn, decorate your paradise throughout the day, or enjoy the sunset on the beach while fishing in the ocean. The time of day and season is real life, so every day on your island is a chance to check in and find new surprises throughout the year.

* Full game version required to use the DLC. Sold separately. Animal Crossing: New Horizons – Happy Home Paradise Downloadable content can be purchased for a one-time fee of $ 24.99 from Nintendo eShop, in-store or on Nintendo.com, or used as part of an active Nintendo Switch Online membership + expansion pack at no additional cost. Conditions apply. nintendo.com/switch-online

PRESS CONTACT
Kaitlyn Elpers, Same PR
812-449-3344
[email protected]

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the launch of the contest and a partnership with Nintendo’s Animal Crossing. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond the control of the company. These factors include, without limitation, the factors discussed under the heading “Risk Factors” in our prospectus pursuant to Rule 424 (b) filed with the United States Securities and Exchange Commission (“SEC”) on October 22, 2021, and our other documents filed with the SEC, as these factors may be updated from time to time and which are available on the SEC’s website at www.sec.gov and on the Investor Relations page of our website at investors.thevitacococompany.com. All forward-looking statements contained in this press release speak only as of the date hereof and we disclaim any obligation or commitment to update or revise any forward-looking statements contained in this press release, whether thereafter. new information, future events or otherwise, except to the extent required by applicable law.

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