Nintendo President to Deliver University of Utah Opening Keynote

Nintendo of America President Doug Bowser will be the keynote speaker at the University of Utah 2022 launch. (University of Utah)

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SALT LAKE CITY — The University of Utah Class of 2022 graduates will be ushered into their post-college life with a keynote address from Nintendo of America President Doug Bowser.

The announcement was made Tuesday by U.S. President Taylor Randall and University of Utah Student Associate President Jessica Wojciechowski at the university’s board meeting.

Bowser graduated from the U. in 1984, where he arrived with “no declared major – just a variety of interests”.

“My early years were spent exploring, which led to tremendous personal growth,” Bowser said in a statement. “Settling into the College of Humanities and a degree in Communication suited me perfectly and has been incredibly beneficial to me throughout my career. Critical and comparative thinking, communication, cultural understanding and appreciation – these are skills and perspectives from which I derive every day in my position.”

Along with bringing what Randall described as a “cool” factor to the annual campus-wide launch, Bowser, a longtime executive at a consumer packaged goods and technology company, brings a global perspective. unique and a treasure trove of practical experience.

“The scope of Doug Bowser’s career is undeniable. I suspect almost every member of our student body has played a Nintendo video game,” Randall said in a statement. “Beyond that, Doug is a dedicated alumnus and supporter of this university. His international experience and practical wisdom on the connection between culture and education will be particularly relevant to our class of 22, as the importance Understanding diverse perspectives is an essential part of higher education, the workforce, and our communities.

Prior to joining Nintendo, Bowser spent eight years at Electronic Arts, first as vice president of retail strategy and marketing, then as vice president of global business planning. Prior to joining Electronic Arts, Bowser worked at Procter & Gamble for 23 years. There he held positions of increasing responsibility in the United States, Hong Kong, Mexico City and Caracas, Venezuela.

In April 2019, Bowser was named president of Nintendo, where he oversees the company’s business operations in the United States, Canada, and Latin America. He joined Nintendo in May 2015 as Vice President of Sales.

Despite what seems like a logical association to make, Bowser shares no relationship with the Nintendo villain of the same name.

Currently, Bowser sits on the board of the Entertainment Software Association and is also a board member of the Pacific Science Center in Seattle, Washington.

“My hope for our new graduates is that by inviting open conversation and new ways of thinking, they can continue to build on these important skills and drive the kinds of changes they want to see when they embark on their own journey,” Bowser said. .

The general campus-wide start of the university is scheduled for Thursday, May 5 at 6 p.m. at the Jon M. Huntsman Center. In-person university convocations will take place on May 5 and 6. Those interested in learning more about general commencement and college convocations can do so at begin.utah.edu.

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