Why Nintendo’s Unique Invention Lab Failed to Impress Fans

Nintendo is one of the most successful video game companies. They have developed many interesting consoles. Not to be overlooked, their latest Nintendo Switch console is one of the best-selling consoles. Moreover, they have also created successful video game series like Super Mario and Pokemon.

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However, Nintendo has never been shy about experimenting. They came up with many groundbreaking items, but they failed to impress the public and were lost in time. One of those unique inventions was Lab released in 2018 for the Nintendo Switch.

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Why did Nintendo Labo fail?

nintendo came with Labo shortly after the Switch console was released. Developers were looking for different ways to get the most out of the Joy-Cons. During one of these sessions, the idea germinated while playing with cardboard. It opened the doors to creativity and various uses of cardboard and Joy-Con.

Then Nintendo developers finally came up with Labo, which used the Joy-Con and IR technology in the console. The Labo kit included kits like a remote control car, fishing rod, piano, and motorcycle handle. With these, fans could enjoy the experience of playing with an RC car, fishing, riding a bicycle, and even playing a full Octave piano.

Without a doubt, it was an ambitious project and looks like fun too. But despite everything, it failed and the most likely reason for this failure was the target audience. From day one, Nintendo developed Labo targeting young audiences. They wanted young children to enjoy the Switch console. However, most users were teenagers and adults, who did not connect to the accessory.

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Moreover, the price to be paid also played a key role in the failure. Lab kits from a distance starting at $70 and $60. Although some fans were content with the price, there were also skeptics who were unimpressed with the price and claimed it was too much for pieces of cardboard. For these reasons, the product failed to impress Nintendo fans and became a relic of the past.

Could Labo have survived with a better approach?

As mentioned, Labo was an ambitious product, and those who used it said it was a fun gadget to use. So maybe a better marketing campaign and if they target a wider audience instead of just kids. Then the Lab could have survived and even become a Nintendo accessory that everyone would have loved.

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What do you think of Nintendo Labo? Do you think this ambitious project had the potential to be a good Switch accessory? Share your opinion in the comments.

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